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No I do not see them as a competitor.  Clarivoy is trying to answer the question "How do I measure my marketing's performance"  They are doing great work in this space and I applaud their effort and innovation!


We at Driven Data are focused on doing 2 things. 


  1. Provide enterprise analytics platform that integrations with all of the core software dealerships use on a universal architecture
  2. Connect our data to marketing to drive both loyalty and improve overall campaign performance through all marketing mediums

The definition of our company is a customer data platform or CDP