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Thanks for answering my question DR Truth, I've seen this correlation a lot, it's nice to see it in a study! 100 units ... Avg Engagement = ~225200 units ... Avg Engagement = ~250400 units ... Avg Engagement = ~310800 units ... Avg Engagement = ~420Smaller Store Takeaways:Marketing: Smaller stores without any inventory advantage (i.e. scarcity or Velocity) are doomed to attract grinder shoppers (who'll visit 3,4,5 stores)Sales: What a bi-polar world you're in. You've got loyal hyper-local shoppers (who know your store's name), and then there's everyone else. They don't know your store, they're a friggin battle.Big Store Takeaways:Marketing: You've got it all. A big ad budget, a deep product selection... the perfect setup for a 1stop sale.Sales: Sales come easy here, even order takers will make a great living (if the GSM doesn't ax you .To the victor goes the spoils... Big stores have sooooo many advantages. This is just the tip of the ice berg.
Thanks for answering my question DR Truth, I've seen this correlation a lot, it's nice to see it in a study!
100 units ... Avg Engagement = ~225
200 units ... Avg Engagement = ~250
400 units ... Avg Engagement = ~310
800 units ... Avg Engagement = ~420
Smaller Store Takeaways:
Big Store Takeaways:
To the victor goes the spoils... Big stores have sooooo many advantages. This is just the tip of the ice berg.