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Smaller stores are not doomed, they just have to be smart (& lucky too Look at the red box below. These stores are high-performance outliers. The shoppers on these websites are super interested. These dealers are CRUSHING their shopper engagement stats... [ATTACH=full]3513[/ATTACH]Jon, whats going on here? A quick look at the Variables that could swing these numbers:Small Markets? (big fish in small pond Franchise? (Jag vs Kia)Inventory Scarcity?Velocity dealer? (crushing the 'Gurus listings)Destination Dealer? (a long drive from major market)New/Used ratio highly skewed to used?etc..Ugh! Look at all the variables! But... If there are ANY attributes that a dealer has influence over (e.g. photos, new/used mix, scarcity, velocity, etc) that would be very helpful.thnxJoe
Smaller stores are not doomed, they just have to be smart (& lucky too
Look at the red box below. These stores are high-performance outliers. The shoppers on these websites are super interested. These dealers are CRUSHING their shopper engagement stats...
[ATTACH=full]3513[/ATTACH]
Jon, whats going on here?
A quick look at the Variables that could swing these numbers:
Ugh! Look at all the variables! But... If there are ANY attributes that a dealer has influence over (e.g. photos, new/used mix, scarcity, velocity, etc) that would be very helpful.
thnx
Joe
