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Jon,

Plz explore qweb (dealer web site engagement) and sales activity.

1. Is there a relationship between qweb score (i.e. shopper engagement) and future sales activity?
2. Are there events that trigger higher correlation (i.e. a store's qweb increases past some threshold & sales follow x days later), or, do sales trends follow qweb trends week over week/ MoM?

Have you done a sales -vs- qweb study on stores who's qweb has made a significant increase/decrease?

Example:

If a store has a qscore of X and commits to engagement over lead gen, what is the likelyhood they'll they see a lift in sales?

If there is a correlation, is there a time lag (i.e. qscore rises in week one of january, sales rise X weeks later)

Great stuff!