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Fascinating!

So if USED units are sticky(er) to car shoppers (than new), is there an unseen benefit to a new car store that has a strong used car presence? Do you have evidence where a dealer significantly increased its # of used units? And if so, what happened to qweb?


A few tag-along thoughts...

Is there a way to measure how much shopping happens in

-New cars only

-Used cars only

-Both new & used


Does the 'New to Used Ratio' influence qweb? Or, is there a threshold of the number of used units alone that causes a pop in qweb?



Wow Jon, this is a look into how inventory mix impacts engagement!!  This is powerful stuff!!