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Fascinating!So if USED units are sticky(er) to car shoppers (than new), is there an unseen benefit to a new car store that has a strong used car presence? Do you have evidence where a dealer significantly increased its # of used units? And if so, what happened to qweb?A few tag-along thoughts...Is there a way to measure how much shopping happens in-New cars only-Used cars only-Both new & usedDoes the 'New to Used Ratio' influence qweb? Or, is there a threshold of the number of used units alone that causes a pop in qweb?Wow Jon, this is a look into how inventory mix impacts engagement!! This is powerful stuff!!
Fascinating!
So if USED units are sticky(er) to car shoppers (than new), is there an unseen benefit to a new car store that has a strong used car presence? Do you have evidence where a dealer significantly increased its # of used units? And if so, what happened to qweb?
A few tag-along thoughts...
Is there a way to measure how much shopping happens in
-New cars only
-Used cars only
-Both new & used
Does the 'New to Used Ratio' influence qweb? Or, is there a threshold of the number of used units alone that causes a pop in qweb?
Wow Jon, this is a look into how inventory mix impacts engagement!! This is powerful stuff!!