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...adding another log to the Mobile vs Desktop discussion...It's easy to guess that desktop usage is strongest for 'top of funnel' use and mobile's strength is the 'bottom of the funnel' (the Dealer's happy place .Is there a way to test this assumption? This is an especially interesting topic as the pioneers in our space are trying to understand the ROI of a full-tilt "Mobile 1st" mindset. For example, speaking as a dealer decision maker, the output of this study could significantly influence my PPC spending (moving more $ to mobile) and possibly adding more weight to Social ads (as most social use is mobile).And, this info may cause me to obsess on 'things that make my mobile qweb go higher (e.g. page loading speed, improved UI, etc).DR Truth = Stop the Guesswork!
...adding another log to the Mobile vs Desktop discussion...
It's easy to guess that desktop usage is strongest for 'top of funnel' use and mobile's strength is the 'bottom of the funnel' (the Dealer's happy place .
This is an especially interesting topic as the pioneers in our space are trying to understand the ROI of a full-tilt "Mobile 1st" mindset. For example, speaking as a dealer decision maker, the output of this study could significantly influence my PPC spending (moving more $ to mobile) and possibly adding more weight to Social ads (as most social use is mobile).
And, this info may cause me to obsess on 'things that make my mobile qweb go higher (e.g. page loading speed, improved UI, etc).
DR Truth = Stop the Guesswork!
