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I see a lot off stores that have made heavy investments in buffing up their CPO unit counts and then pricing them very low as a mechanism to sell more new cars. Some stores exclude these units from the strict 60 out policies as they are drivers of traffic. This technique is not new, however the execution in marketing and website setup requires some consideration to maximize results.Also, this is not to switch the customer or play games. The idea is to create choice and educate.
I see a lot off stores that have made heavy investments in buffing up their CPO unit counts and then pricing them very low as a mechanism to sell more new cars. Some stores exclude these units from the strict 60 out policies as they are drivers of traffic. This technique is not new, however the execution in marketing and website setup requires some consideration to maximize results.
Also, this is not to switch the customer or play games. The idea is to create choice and educate.
