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Hey [USER=4107]@jon.berna[/USER] - was just thinking in regards to a lease penetration thread that it would be interesting to come up with a few buckets we could divide certain brands into. To the best of my knowledge, the companies sitting on these numbers don't publicize them by brand too often. They just publicize a few outliers.For example:If one bucket contained brands that don't traditionally lease well like Hyundai and Kia it could be the lower-penetrating brands bucket. And then the next tier might be Toyota, Honda, Ford, etc. where we have the average-penetrating bucket. Finally the BMW, Mercedes, Cadillac zone where nearly every deal that isn't cash is a lease.With those buckets in place we could look at the dealers who are outliers. What are they doing differently? Are there any commonalities? Can we get them to participate on DealerRefresh? Take it to a whole new level!
Hey [USER=4107]@jon.berna[/USER] - was just thinking in regards to a lease penetration thread that it would be interesting to come up with a few buckets we could divide certain brands into. To the best of my knowledge, the companies sitting on these numbers don't publicize them by brand too often. They just publicize a few outliers.
For example:
With those buckets in place we could look at the dealers who are outliers. What are they doing differently? Are there any commonalities? Can we get them to participate on DealerRefresh? Take it to a whole new level!
