• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

✨ AI Highlights

Dealership professionals discuss real-time COVID-19 impact data on online traffic and consumer behavior, with Jon Berna's team providing daily automated reports tracking key metrics across dealer integrations. The consensus shows a significant drop in in-market shopper volume (lowest in 6+ years) but encouraging signs that digital engagement and quote requests remain stable, suggesting consumers are shifting to online channels rather than abandoning the market entirely. Key takeaway: while overall automotive shopping declined sharply in March 2020, dealers maintaining strong digital presence and online tools were capturing engaged prospects.

Replies Views 21 10,467 Started Last Reply