@emiltsch ... I love your quote! "Mobile web is for searching. Mobile Apps are for doing." In fact, Mobile Apps (and Tablet Apps) for auto dealerships enable customers to do A LOT these days. The key is: Integration. MobileAppLoader (the company I represent) builds Mobile Apps and Tablet Apps for auto dealers who want to connect with their customers via their web site, Facebook site, Twitter presence, YouTube presence, etc. We bring it all together for them in our native Apps (which are multi-platform: iPhone, Android, iPad. I agree with you; the Tablet App is very important.) Beyond this integration -- and perhaps even more critical -- are functionalities like Push Notifications, which deliver Mobile Coupons, Alerts, Announcements, & Invitations DIRECTLY to customers' phones. VIN Scanners/QR Code Scanners are also vital App functionalities. They help customers establish a seamless connection with dealers, and they help dealers give customers the best service, based on easy-to-access information about their customers' vehicles. Here's another link to a short article covering some (not nearly all) of the reasons auto dealers are using Mobile Apps, which -- as you point out -- are ever-developing and ever-expanding in functionality. We're living it every day! - Ruth http://mobileapploader.wordpress.com/2011/10/11/auto-dealers-mobile-apps/
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