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Mitch,You and my old intern (eCommerce Director of Phaeton Auto Group) are the only two dealers I know in Canada on the Dealer.com platform, I hear a lot from Phaeton about the things Autotrader is doing up there. It sure sounds like they're trying to take advantage of a dealer base that is mainly "mom & pops". I really feel for you guys. You are both a lot nicer and calmer than me. I'd probably scare my Trader rep away from the dealership if I worked in Canada. Everyone else,One thing to know is that Dealer.com in America is VERY different than Dealer.com in Canada - like Mitch said it is more Trader than Dealer.com up there.
Mitch,
You and my old intern (eCommerce Director of Phaeton Auto Group) are the only two dealers I know in Canada on the Dealer.com platform, I hear a lot from Phaeton about the things Autotrader is doing up there. It sure sounds like they're trying to take advantage of a dealer base that is mainly "mom & pops". I really feel for you guys. You are both a lot nicer and calmer than me. I'd probably scare my Trader rep away from the dealership if I worked in Canada.
Everyone else,
One thing to know is that Dealer.com in America is VERY different than Dealer.com in Canada - like Mitch said it is more Trader than Dealer.com up there.
