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Dealer Online Marketing - Pros/Cons and wishes
- Thread starter autosource
- Start date
✨ AI Highlights
A vendor seeking to launch a new online marketing platform asks dealers about their experiences with services like AutoTrader and Cars.com, requesting feedback on pricing, ROI tracking, and desired features like inventory management and lead attribution. The discussion reveals limited substantive dealer input, with community members noting that the vendor's questions are generic and that similar topics are already well-covered elsewhere on the forum. The key insight is that dealers value ROI reporting tools integrated into CRMs to measure lead provider effectiveness, though the vendor struggles to gather concrete feedback on what specific features would drive dealer adoption.
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