DealerOn fell off. Who are the good website providers these days?

[Richie K]

I really have no complaints with using Dealer.com (DDC).

 

[Chris Cachor]

I feel like these OEM deals are hurting the very dealers they're designed to help. They put their whole dealer network in the hands of a room full of people. Give dealers vouchers to spend.

 

[Mid-Grade Ford]

MONTHLY SABOTAGE UPDATE:

Today, I noticed DelearOn has deleted our Quick Lane webpage and replaced it with an inferior OEM version page. They didn't just hide the page, they deleted it altogether. I spent a lot of time building that page and setting up the SEO - and now it's gone!

Thankfully I have the html saved on my computer. I can't remember which CSS and JS files were required for that page though.

It's not even worth complaining to their customer support. They will just be confused. I emailed the CEO a while back to tell him his company was turning to s***. He replied and said he was on vacation.


"Your margin is my opportunity." -Jeff Bezos

 

[DjSec]

MONTHLY SABOTAGE UPDATE:

Today, I noticed DelearOn has deleted our Quick Lane webpage and replaced it with an inferior OEM version page. They didn't just hide the page, they deleted it altogether. I spent a lot of time building that page and setting up the SEO - and now it's gone!

Thankfully I have the html saved on my computer. I can't remember which CSS and JS files were required for that page though.

It's not even worth complaining to their customer support. They will just be confused. I emailed the CEO a while back to tell him his company was turning to s***. He replied and said he was on vacation.


"Your margin is my opportunity." -Jeff Bezos

I'm genuinely curious, what would it take for you to walk away from DealerOn?

I always wonder why so many dealerships put up with poor support. I get that OEM contracts might box you in, but couldn't you drop to the lowest possible plan and quietly spin up a better site on the side? I imagine they don’t make it easy to cancel or switch, especially with co-op compliance in the mix.

Just thinking out loud...but I'm guessing a lot of dealers would jump ship if the exit path wasn't so messy.

 

[KellyKman]

We’re looking to switch to a new provider. DealerOn used to be great but they have turned to crap.

We’re a ford store so we might have limited options.

Why DealerOn Sucks

Every month we find a new thing on our site that they’ve broken.

For example, today we found all our cta’s were broken. They just reloaded the page when you click them.

We make no changes to the site. We want no changes to the site. But every month we find they have made some changes they made (without notifying us), and invariably, they’ve just broken something new on our website.

You call into support and they play it like it’s a “you problem”. It is never our problem. Always something they broke due to incompetence/carelessness.

It is something they broke for no reason. They don’t deserve $2500/mo. That is an outrageous price to pay for someone to do nothing but break your website once a month.

 

[KellyKman]

If you use PageSpeed Insights, that’s Google’s own tool and the same one they use to evaluate and rank websites in terms of performance and Core Web Vitals.

And based on what I’ve seen, most dealership websites don’t come close to meeting Google’s recommended thresholds. Whether it’s desktop or mobile (3G or not), failing those benchmarks can impact rankings and user experience.

It’s not just about how fast a site “feels”, it’s about how well it performs under the conditions Google actually tests for.

Google intentionally uses simulated slower connections (like 3G) in their Lighthouse/PageSpeed Insights tool because it reflects worst-case scenarios and helps developers optimize for performance across all users, including those with slower devices, older phones, or spotty connections.

Even if your typical user is on 5G or high-speed Wi-Fi, Google’s Core Web Vitals are scored based on that simulated 3G mobile environment — because:

• It highlights inefficiencies
• It ensures a broad, inclusive user experience
• It helps prevent performance cliffs for users in less-than-ideal conditions

So while most real users may not wait 26 seconds, a site that performs poorly under Google’s test conditions can still get penalized in rankings, especially on mobile.

All dealership websites are built on Wordpress which is lethargic and provides very low UE scores for Google which means most dealers pay 4-$5.00 per click and their CPAs are inflated. By far the best solution (nothing is even close) is an AI SEO perfect classified site network that utilizes reproducing dealer sites on each site on that network of 50 sites. Each site has hundreds of thousands or research and Q&A pages as well as millions of backlinks. Each domain in this network of classifieds is an exact match for the 20 top long term search phrases spoken into all of the AI search mechanisms which means that each site is created as an AI citation in itself and is considered a major authority site. Dealers on tnhe net are paying $1.00 to $2.00 per click and are seeing 2-4X organic first generation leads. The guy who created this has 1500 of these domains!

 

[Chris Cachor]

All dealership websites are built on Wordpress which is lethargic and provides very low UE scores for Google which means most dealers pay 4-$5.00 per click and their CPAs are inflated. By far the best solution (nothing is even close) is an AI SEO perfect classified site network that utilizes reproducing dealer sites on each site on that network of 50 sites. Each site has hundreds of thousands or research and Q&A pages as well as millions of backlinks. Each domain in this network of classifieds is an exact match for the 20 top long term search phrases spoken into all of the AI search mechanisms which means that each site is created as an AI citation in itself and is considered a major authority site. Dealers on tnhe net are paying $1.00 to $2.00 per click and are seeing 2-4X organic first generation leads. The guy who created this has 1500 of these domains!

That game is over.