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The 90% new visitors is an interesting stat as many dealers believe the traffic from DealerRater is repurposed traffic / leads they already aquired.


Unless this has changed - DealerRater will allow you to host your ad. In return you could use Google DFP or another ad analytics program to track the performance of your ads. I was doing this awhile back. The results on the CTR alone were nothing less than impressive by display ad performer standards.