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Dealership Blogs and Their Purpose
- Thread starter Jeff Kershner
- Start date
I think it is a combo #1 and #2, but SEO holds more weight. Starts and ends with content. If you have something unique to say and consistently build, you can set yourself apart from local, regional competition.
✨ AI Highlights
Dealership blog owners debate whether their primary motivation is SEO traffic or customer engagement/transparency, with most admitting SEO drives their efforts despite aspirations toward genuine customer connection. Participants share mixed results on blog effectiveness, noting that while traffic metrics are often underwhelming (low time-on-site and page views), blogs provide secondary benefits like branding, link building, and credibility that may drive long-term customer confidence and dealership culture improvement.
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