Montway Dealership service drive: how to keep customers coming back

Montway Auto Transport

Kiar@Montway

Made Draw
Mar 7, 2022
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Kiara
With the service drive pulling in over half of dealership revenue, it’s important to keep your customers coming back. Most car owners find themselves at third-party service providers rather than dealerships, so there’s a lot riding on the experience you deliver in your dealership.

Here are 5 tips to help keep your dealership service drive top-of-mind with customers:

  1. Streamline your operations. Simplify processes for your employees and your customers so the service drive experience is as fast and easy as possible. Having the cars primed and ready for maintenance as soon as the technicians arrive is an effective way to improve efficiency.
  2. Make customers feel comfortable and welcome. Invest in your dealership’s waiting and reception areas so customers don’t mind spending time there. Accommodations like free wifi, concessions and a comfortable seating area can go a long way in making them feel at home.
  3. Integrate with the rest of the dealership. Have sales agents refer customers to the service department and make sure that customers know what the service department has to offer.
  4. Don’t be afraid to spend money on marketing. By taking out local ads you can build brand awareness and stay top of mind when customers are in need of auto service.
  5. Proactively contact customers. Send out email reminders or phone calls when it’s time for routine maintenance, or to let your customers know about any recalls that might affect them.

These simple actions can make it easier for customers to maintain their cars and establishes your dealership as a reliable source of information and service.

How have you been getting customers into your dealership service drive? Leave a comment to request How To Improve Service Drive Profitability.
 
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