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As a customer, I was on the receiving end of a Dealer Socket campaign today.

I can't hold them responsible for all of this, but a few points:

1. This "on behalf" thing is ugly and obvious. The email is a "personal" email that claims they know what I want, but is clearly sent from a marketing machine
2. The email address is comes from is prospects@dealership.tld - use your brain dealers, this is not an internal name, it's a public facing email address.
3. I am a service only customer who has never looked at their inventory, but all 3 Dealer Socket emails I get were saying 'we found the car you were looking for` in this impersonal format from their prospects account.

As a customer, this is a poor experience that does not help your image as a dealer.

I have also replied to all 3 emails letting them know I should not be in their sales schedule, but they reply to nothing.

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