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The better dealer sites I’ve seen do a great job selling their dealership. Some of the things I come to expect from a “better" dealer site:

• Why Buy From Us messaging

• 90+% photo coverage
• Highlighted vehicle features
• Market priced vehicles
• Non-intrusive promotional offers (not popups galore)
• Photos of your store
• Simple and clear navigation
• Responsive layout
• Social proof

Things I’m not a fan of:

• Stock photos
• Generic lead forms (Schedule a Test Drive, Make an Offer, etc.)
• Popups galore
• Non-priced vehicles
• SEO optimized text, etc that has nothing to do with me

I recently moved and checked out the local Chevy dealer’s website. Stock photos, unpriced vehicles, and their service is booked 4 weeks out. To me, it’s a signal that they are not competitive.

Call me crazy but I’m looking for another local Chevy dealer...