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Great stuff in here. I also think Edward hit the nail on the head regarding all profit centers and relevant content as quickly as possible.To try to drill down little:1. Real photos and at the very least match the colors listed if stock. Today I looked at 15 VW dealer Cobalt sites (including mine). Only 11 had pictures that matched new car stock photos on new cars. I think photos are critical for new and used cars.2. 3rd party reference on VDP, crisp and clear descriptions. Personalized is great, but not over the top. I'd rather see the case for why it's priced the way it is rather than what the model name means and the positioning of the solar system at any given moment.3. Testimonial videos at every level possible.4. I love staff pages.5. Quick and easy service appointment scheduling.It's getting late. Perhaps some more after my morning coffee.
Great stuff in here. I also think Edward hit the nail on the head regarding all profit centers and relevant content as quickly as possible.
To try to drill down little:
1. Real photos and at the very least match the colors listed if stock. Today I looked at 15 VW dealer Cobalt sites (including mine). Only 11 had pictures that matched new car stock photos on new cars. I think photos are critical for new and used cars.
2. 3rd party reference on VDP, crisp and clear descriptions. Personalized is great, but not over the top. I'd rather see the case for why it's priced the way it is rather than what the model name means and the positioning of the solar system at any given moment.
3. Testimonial videos at every level possible.
4. I love staff pages.
5. Quick and easy service appointment scheduling.
It's getting late. Perhaps some more after my morning coffee.
