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Ling,


Even better--the website MUST make money for the business, or else that should be reason to change it.


---Explanation: You should truly know and understand how much business your website drives and holds from other media (funnel).


The VDP, SRP, color, functionality, 3rd party integration, etc argument is pointless. Work with a flexible system.


---Explanation: To each dealer a different need and combination of features that will make it successful.


Basics is what matters, to begin with a solid-expandable-platform. Then to build according to the audience, product, etc.


---Explanation: Be courageous, explore different settings and ideas with your website. Seek advice from your website provider.