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It's because "Leads are easy to connect to a sale, analytics are not". Yet, the MAJORITY of YOUR MONEY comes from silent shoppers. This creates low ROI conclusions like "website should produce leads for all profit centers". Sorry all. JK asked us to "not over think it", but, under-thinking the root cause of our boring, stuck in the mud websites.
It's because "Leads are easy to connect to a sale, analytics are not". Yet, the MAJORITY of YOUR MONEY comes from silent shoppers. This creates low ROI conclusions like "website should produce leads for all profit centers".
Sorry all. JK asked us to "not over think it", but, under-thinking the root cause of our boring, stuck in the mud websites.
