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Not sure if I've seen these mentioned, but:


1) Landing pages that convert. If the shoppers are being directed from an ad, all they should see is a pic of a car, a 2-line form and # to call

2) About Us pages that don't have the boring, generic text that can get your website penalized by Google

3) A build and price configurator, so shoppers can build any virtual vehicle they'd like, like this: Build & Price New Vehicles Lakewood NJ - Jim Curley Buick GMC