--Is that a win?
It can be, depending on how the dealer handles the inquiry. It is predicated on the store sending an automated price is emailed within minutes, 24/7, with lease, cash and finance options incorporated directly into the email. This takes the buyer further down the purchase funnel than they were before, setting up the appointment and engendering positive feelings about the dealership's willingness to quote prices up-front.
--If so, for whom?
Both the dealership and the customer, if the tools are implemented properly
--Are there un-intended consequences?
Potentially, but 9 out of 10 times or more the customer's primary question (what will I pay for that car if I buy it from you) is answered within minutes, and trust has been built by the dealership just by emailing pricing details.
Email marketing is still one of the most effective platforms. In order to get shoppers' email addresses, dealers still need lead capture in order to executed successful email marketing. Opt-in, permission-based email marketing has a much higher open and conversion rate than a blast email to a list.
Thanks for reading my reply, Joe, but what happened to my 2 other ideas? Also, I don't see my comment posted. It wasn't trying to be pitchy - it's what I genuinely believe should be on a dealership's website.
Landing Pages designed to convert leads
About Us Pages with more than the generic text provided by the website designer
