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Agreed entirely. There are far too many factors at play here:- Page load time- Were they actually spending that entire time active on the page (everyone multitasks)- Is time on site lower because you made it easier for them to find things?- Is time on site higher because customers aren't finding what they came for easily?- Is it the way you organize your VDP photos that makes it take longer to browse them?etc etc.It's still a useful number, but half my clients want that number to be lower (customer found what they wanted sooner), and the other half want that number to be higher (more time on site = better engagement).
Agreed entirely. There are far too many factors at play here:
- Page load time
- Were they actually spending that entire time active on the page (everyone multitasks)
- Is time on site lower because you made it easier for them to find things?
- Is time on site higher because customers aren't finding what they came for easily?
- Is it the way you organize your VDP photos that makes it take longer to browse them?
etc etc.
It's still a useful number, but half my clients want that number to be lower (customer found what they wanted sooner), and the other half want that number to be higher (more time on site = better engagement).
