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The reality is that different customers respond differently to different websites.

I constantly ask clients (non-automotive) to tell me what their favourite sites are before we do any work - many of the sites would shock you.


Technically speaking, if you increase visitors you will also increase the number of visitors that your site DOES work for as well. (Ie: 5% of your customers like this terrible website you have - that should carry thorough to new traffic as well).


Obviously I still agree that websites need to be amazing, but the definition of amazing is set by the customers and not by vendors or website owners.