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I hear everyone agreeing that websites should "Make Money", but where is the money made in the dealership?

Are our websites built around our weakest area of gross or our strongest profit sectors?


Here's a chart from a dealership showing the change in service page views since January 1, 2012.

Are we also ensuring that our website catered to the 849 customers that visited the website strictly looking at service? When we get those service appointments, are we also sending a lead to the sales team letting them know this vehicle is coming in if the KM field < 100,000 or the year is less than TODAY - 2 years?