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Well,

As you can see this brochure contains links to all sales tools... Not all of your leads uses your trade-in appraisal (That's maybe they didn't see it on the website? Bounce rates are around 70% 80% and average page view is 2 or 3... Why not put all the sales tools in front of the customer in a document they are interested in..

Also manufacturer brochures has 3 or 4 other Dealership's information. No way to track back your customer and bring them back to your website...

I am talking about Dealership Specific customized e-brochures in pdf format (HTML ones ends up in the spam folder.).

Anybody using these or similar?