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I've always been a fan of AutoTraders AutoBio. So much so, I was working with their dealer product team to try and build it out into an even more robust service/product for dealers. We of course didn't get too far, even after a years worth of hounding on AT to move forward. I eventually gave up and few of the team member I was working with moved on.


However, before moving on we did get a few things accomplished...Dealers have access to each of their vehicle Auto-Biographies from the Admin. You even have the option to include an omit different section of the AutoBio. All good besides the fact that you need access to the admin and what dealers is going to give all their sales people access? You could get someone from the admin side of your dealer to access each AutoBio and place them in an accessible folder on the main server for all to access and use. Just a thought.




I personally like the idea of sending a customer a professional pdf brochure on the vehicle of their choice. The PDF's need to be light though - As Jerry pointed out, this example took FOREVER to load.


PDF's are usually SPAM safe. Who can't open a PDF? Heck, even most phones can open a PDF. Easy to print and hand to the spouse too!!! :)