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We've tested out using Chat GPT to write content. The copy is not diverse enough, and it comes out much more rigid than hand-crafted content.  You can only get so many different variations from the prompts, and it can be quite formulaic. That being said, I have used it to help expedite some of my executive tasks, and it's great at rephrasing paragraphs or combining notes into a complete thought. At the end of the day, you definitely should NOT be using copy/pasted AI content for SEO. The benefit of testing AI is that you can more readily identify AI-generated content in the wild. And while there are lots of concerns about AI taking the jobs of content writers (and other marketing professionals), I think that if anything it has helped create job security for top-tier creative marketers and will weed out the bad ones.