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Love this discussion. My current feeling, as someone with a lot of writing/SEO experience, is that ChatGPT is a boon for marketers and dealers alike. You can sort of look at it like any tool. Having an impact driver can speed up your Ikea furniture assembly significantly. But you can't use it on every bolt, because it will crack the particle board. Whether you use the tiny allen key they include or a DeWalt driver, the person using the tool determines execution much more so than the tool itself. There's nuance and feel in even the most technical aspects of SEO.But my answer to the original question, is that dealers shouldn't care who/what wrote the content. I think that, when hiring vendors, dealers should be judging value based on results. I've had PPC people at large, OEM-approved companies who had no idea what they were doing. Poorly configured account, incorrect data interpretation, no time spent on negative keywords. So, is a dealer paying for that person to run a Google Ads account? Or are they paying for the expected result of that campaign? Whether content is written by AI or a person, its value is determined by its effectiveness.
Love this discussion. My current feeling, as someone with a lot of writing/SEO experience, is that ChatGPT is a boon for marketers and dealers alike. You can sort of look at it like any tool. Having an impact driver can speed up your Ikea furniture assembly significantly. But you can't use it on every bolt, because it will crack the particle board. Whether you use the tiny allen key they include or a DeWalt driver, the person using the tool determines execution much more so than the tool itself. There's nuance and feel in even the most technical aspects of SEO.
But my answer to the original question, is that dealers shouldn't care who/what wrote the content. I think that, when hiring vendors, dealers should be judging value based on results. I've had PPC people at large, OEM-approved companies who had no idea what they were doing. Poorly configured account, incorrect data interpretation, no time spent on negative keywords. So, is a dealer paying for that person to run a Google Ads account? Or are they paying for the expected result of that campaign? Whether content is written by AI or a person, its value is determined by its effectiveness.
