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This is certainly true. "Don't be worried about AI replacing you, worry about the person using AI replacing you."

I think for agencies, it depends on what you're buying and their level of transparency regarding how its created. I can think of a few companies we've used that simply swapped logos using the same ad content they manually wrote prior to AI. Seen it between our own stores believe it or not.

Perhaps with AI they can adjust the random settings a bit and hopefully not just copy and paste and bill the next dealership for the last dealership's content. I find that worse then AI spitting out the content for them.

At some point (if not already), we will all wonder why we would even bother paying an agency to hit the button for us. Hope that is soon.