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I've had a similar experience to Jessica. There are limited ways that we've found it useful. In one win it came up with many brilliant taglines for a creative campaign, one of which we used. For articles AI doesn't (yet) have a sufficiently deep understanding of the automotive industry and technology. So it's garbage in, garbage out. We sometimes use it for research to find new links, data, and ideas. The output, while seemingly facile prose, is still raw for both SEO and human readers. In the cases where we use it, it may be 35% of what ultimately goes into a post. It doesn't know our business, what's important, and what the reader needs to take away.Part of the appeal is the gamification. It's seductively easy to spend a lot of time to test queries, evaluate the results, and repeat with several tries to hopefully get better output. Whether we spend 15 minutes or 2 hours though ... I sometimes wonder if it would have been more productive to run straight Google searches and write it from scratch ourselves.
I've had a similar experience to Jessica. There are limited ways that we've found it useful.
In one win it came up with many brilliant taglines for a creative campaign, one of which we used.
For articles AI doesn't (yet) have a sufficiently deep understanding of the automotive industry and technology. So it's garbage in, garbage out. We sometimes use it for research to find new links, data, and ideas. The output, while seemingly facile prose, is still raw for both SEO and human readers. In the cases where we use it, it may be 35% of what ultimately goes into a post. It doesn't know our business, what's important, and what the reader needs to take away.
Part of the appeal is the gamification. It's seductively easy to spend a lot of time to test queries, evaluate the results, and repeat with several tries to hopefully get better output. Whether we spend 15 minutes or 2 hours though ... I sometimes wonder if it would have been more productive to run straight Google searches and write it from scratch ourselves.
