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100% to learning custom prompts.  It is like any other tool, if you don't know how to train or work with the results you will get garbage.  We are churning out articles in 15 minutes that rank first page in under 24 hours (low-hanging fruit).  We use the OpenAI GPT API and use custom prompts, custom outlines (if necessary), Topical maps, and data scraping so the information is a lot more up-to-date.


It still requires a human editor to review to make sure it's correct but with the above, we've been able to output quality content a heck of a lot quicker than ever before.