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A more reasonable starting assumption at this point might be that every agency IS using AI.


And a better question (or set of questions) might be, which agencies are better at writing prompts than others? Who is better at AI? Who is prompting their AI solution in a way that complies with the rules for AI content that Google is changing pretty much daily?


If you are looking for a content tool that might give you an advantage over other dealers, you might look at startups outside of the dealer space, like Open Forge Open Forge AI


I was introduced to Open Forge while demonstrating an Agentic super connector tool to my class at the Automotive Business School of Canada that utilizes LinkedIn data to connect individuals who aren't necessarily in each other's networks, called Boardy. Boardy | I’m the World’s Most Connected AI