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I was running a DR start-up for the last ~3 years so I have a perspective from the guy trying to sell this shiny new technology to all you guys.  As a background, we were integrated with all the necessary lending, F&I, credit players in this ecosystem that gave us the ability to provide an end-to-end transaction in approx 8-10 minutes on a consumer's mobile device.  I felt the technology was pretty smooth...but....

• Costs.  In order for any DR provider to truly provide an end-to-end solution allowing a consumer to purchase a vehicle on a mobile device off-lot the fees add up and add up fast thus you had us (and our competitors) needing to charge >$1.500/mo. just to to cover all the rooftop integration click charges and minimal overhead costs. 
• Costs part 2.  Now that a DR provider needs to charge this amount of money how does a dealership justify another $20K+/yr expense on a technology realllllllly difficult to measure what the precise sell through rate fully attributed to your DR solution versus all the other plug-ins mentioned on other's posts above.
• Costs part 3.  The winning DR operational formula to really make this work is a stand alone technology that cuts out all the other tech providers in this space, i.e. build out your own Loan Origination Software, integrate directly to the insurance providers, build out your own credit scoring system, etc. as that will be the best way to provide a fully end-to-end solution that is affordable to the dealer principle at scale.  This is actually quite achievable with the only caveat that you need a good amount of cash to pay your dev team to build out all of this and time to court/negotiate the integrations.   I found getting the providers willing to integrate faaaaaar easier than getting $2K/mo out of a dealership.
• Consumers.  Consumers generally would go through the complete purchase journey <10% of the time after they began the process which was initiated by them providing us general lead gen type of information. 
• Consumers part 2.  As we all know, not all consumers are equal and the 10% of those who started the process that went through the complete purchasing journey probably 25% of them actually had provided everything necessary to make the deal completely happen, so this translated to 2.5% of users who took the time to start entering in their information actually fully using the DR plug in on our dealer customer's sites.  

So our experience was we were basically asking the dealership to pay us ~$20K/yr for a shiny new lead gen platform that was difficult to define the ROI on against all the other tools they already have build into their website.    We are evaluating if/how we re-engineer the technology to re-release back into the market but really the only near-term path to scale I see for us and other DR providers has to be very low cost to the dealers (prob <$300/mo) until any of us can better calculate the ROI.  

Greg