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Thanks for sharing Tarry :thumbup:We now have 2 people from Digital Retailing companies stating an online shopping cart solution, alone, does not move the needle for most dealers. On top of that, Michelle Donegeon (Roadster CMO) and I co-wrote a whitepaper that essentially said digital retailing isn't a silver bullet. I think what everyone is saying is that Digital Retailing does not succeed unless it is part of the dealer's process. And I have to ask: does incorporating digital retailing into the process help move the needle?
Thanks for sharing Tarry :thumbup:
We now have 2 people from Digital Retailing companies stating an online shopping cart solution, alone, does not move the needle for most dealers. On top of that, Michelle Donegeon (Roadster CMO) and I co-wrote a whitepaper that essentially said digital retailing isn't a silver bullet.
I think what everyone is saying is that Digital Retailing does not succeed unless it is part of the dealer's process. And I have to ask: does incorporating digital retailing into the process help move the needle?
