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We simply cannot get any traction with any DR tools. We have tried at least 5 different ones without success. The only people that we get leads on are people with bad credit. We are getting ready to end the most current iteration that we have used which is CDK's tool. That one was the biggest failure of them all. So currently we are not using any true DR tool. It may matter to know that we are in a rural area in Missouri too. I think that factors into things as well. Just not sure if people are ready for it yet.

All this being said, the most success we have had with something resembling a DR tool is Frikintech. I excluded it from consideration as a true DR tool since it doesn't include the option for finalizing the deal in it's system. Obviously I could care less about that part if it's producing results and I still don't think the majority of customer's are ready to dive into the full online transaction with dealers. I almost wonder if Frikintech works well because it DOESN'T include that option. I theorize that people are more apt to use the tool and complete the lead process because they don't feel the squeeze to complete an online deal.