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That is because it gives what the customer wants (most anyways) upfront, with no jick/games -- "how much is it monthly"The other DR tools have account gateways, click 3 times to exit, hard to change vehicles (without saving my info), completely separate website, and yet cost 2-3x as much.My numbers for my dealers are similar/close to JonV - and the math just doesn't make sense. Remember that technology is supposed to SAVE time, money, effort. IMO if you really want to track results - need to look at market share (new) and turn (used). If I am an OEM store selling at 12%MS/24Turn, and I bring on a DR tool that costs $2000/month, and six months later I am still 12%MS/24Turn -- I just added $24,000 annualized expense with no real return. And the cost is more due to training, implementation, CRM headaches, separate DR CRM, AFDs (another f**king dashboard) etc, etc.
That is because it gives what the customer wants (most anyways) upfront, with no jick/games -- "how much is it monthly"
The other DR tools have account gateways, click 3 times to exit, hard to change vehicles (without saving my info), completely separate website, and yet cost 2-3x as much.
My numbers for my dealers are similar/close to JonV - and the math just doesn't make sense. Remember that technology is supposed to SAVE time, money, effort. IMO if you really want to track results - need to look at market share (new) and turn (used). If I am an OEM store selling at 12%MS/24Turn, and I bring on a DR tool that costs $2000/month, and six months later I am still 12%MS/24Turn -- I just added $24,000 annualized expense with no real return. And the cost is more due to training, implementation, CRM headaches, separate DR CRM, AFDs (another f**king dashboard) etc, etc.
