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This!


It's what has shaped our websites to include site-native search by payment on our SRP's that feed into remote retail if the customer desires.


I firmly believe that Carmax and Carvana do a much better job than a vast majority of dealers about delivering meaningful payment and budget information with complete disinterest (at least at first) into getting my personal information. Like [USER=2]@Alex Snyder[/USER] said, 82% of your customers are leaving the store in an vehicle... and a payment!