#RefreshFriday Digital retailing - Is it still worth it? | Bill Vaughn & Jon Singo

Jeff Kershner

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Has digital retailing seen its heyday?

Dealers tried many flavors of it. In many cases it proved to be a nuisance, became a commodity of the tech bundle, or was just another thing an OEM slammed on us. In a few rare cases it became a backbone to the store's process. We now know what it is and we have to ask if it still makes sense?

It is a dealer show! Bill Vaughn from Kirksville Motors and Jon Singo from Performance Automotive bring their hands-on insights to the discussion. And if you need a reminder, Jeff works at Mercedes-Benz of Hagerstown, and Alex is the CEO of a tech company that has a digital retailing product.

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