Thanks to millennials on social platforms, mobile screens, & *OTT devices Digital video consumption is skyrocketing. *Over the top (OTT) is a media distribution practice that allows a streaming content provider to sell audio, video, and other media services directly to the consumer over the internet via streaming media as a standalone product, bypassing telecommunications, cable or broadcast television service providers that traditionally act as a controller or distributor of such content. Here are the facts: Americans are projected to spend 81 minutes a day watching digital video in 2019, up from 61 minutes in 2015. (eMarketer) One-third of online activity is spent watching video, and 85% of the US internet audience watches videos online. (Wordstream) Digital video viewers in the US are expected to grow from 221.8 million to 239.2 million between 2017 and 2021. (eMarketer) 55% of people in the US watch videos every day and 78% of US Internet users watch videos online every week. (Tubular Insights) Globally, IP video traffic will constitute 82% of all consumer Internet traffic by 2020, which is up from 70% in 2015. (Cisco) 79% of consumers say they'd rather watch a video to learn about a product than read text, which up from 69% in 2016. (Wyzowl) Millennials are the first age group to watch more TV shows on digital devices than traditional screens. (Variety) YouTube reaches more 18-to-49-year-olds than top ten primetime US TV shows (Tubular Insights) 45% of people watch more than an hour of Facebook or YouTube videos a week, more than 500 million hours of videos are watched daily on YouTube, and 10 million videos are watched on Snapchat per day. (Wordstream) Tablet and smartphone video consumption grew 170% between 2013 and 2016, and grew 2,084% between 2011 and 2016. (Ooyala) 94.1% of millennial internet users will watch streaming digital video by 2019. (eMarketer) TV-connected devices account for 23% of Millennials’ total time with video (Nielsen) 79% of millennials understand the necessity of ads in order for brands to inform the public of their products and services, 46% say that ads don’t bother them overall, and 75% say they’re not bothered by ads if the content they’re viewing is free (Nielsen).