Do NOT strike me down, Vader! Marketing costs DO look like this!

[joe.pistell]

Sam,

Not sure where your position in the organization is, but here is a lesson that I learned after 2 years of hard work where I increased every markting performance metric* by over 200% yet sales were FLAT Y.O.Y..

"...Marketing makes the phone ring.
Sales managers make the register ring.

Fat and happy sales reps and who have fat and happy managers work only until they fill their belly, then they coast until they get hungry, then they get hustling again.

Result?

You can work your ass off, sales stay the same.

note for your desk...
CAR SALES IS A TEAM SPORT.

you may be an all star, but if your team mates are happy with playing in the minor leagues, your on the wrong team..."


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http://forum.dealerrefresh.com/f40/i-love-what-i-do-but-so-f-ing-stressful-2069.html#post17094

*Site traffic up 35%, TOS up 40%, # of pages viewed up 30%, phone ups by 300%, leads by 500%

 

[ddavis]

Often, a little finesse will get people off their asses and sometimes you need to be a drill sergeant. The team works at the speed of the leader. Normally, I was the first one at work and never the first to leave. I kept myself busy and I expected the same of others.