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Do we give consumers too much credit?

We ask read below this was a convo I had the other day So do we give consumers to much credit I am sure you will answer your question below and if you know how to do math you will laugh just like I did

info:
Please wait for a site operator to respond.
[14:11:41]
info: You are now chatting with 'Christina'
[14:11:56]
Christina: Hello. How may I assist you?
[14:12:06]
you: I am looking at your 2010 Nissan Murano, stock# 6499A. Can you confirm that it does not have the Bose stereo?
[14:13:16]
Christina: I most definently can I will be glad to walk outside and take a look just incase we lose one another in the internet world who do I have the pleasure of chatting with and what is good contact info for you
[14:15:11]
you: My phone number is (***)***-**** and my name is HC. While you are loking, would you also confirm that it does not have the rear back-up camera? (I am looking at a 2009 Murano with identical options and similar mileage expect the 2009 has the Bose steroa and rear back-up camera.)
[14:16:28]
Christina: ok Henry it will take me about 3 minutes to walk out there and double check all this for you
[14:18:08]
you: OK.
[14:23:13]
Christina: Henry The 2010 is equipped with back up cam and bose sound
[14:25:44]
you: OK. Basically, it is identical to a 2009 Murano that I am going to look at tonight at the local Caxmax. That vehicle is $20,999 with a $199 dealer processing fee. How close can you get to that price?
[14:26:19]
you: I can email you the CarMax Murano specs if you wish.
[14:27:50]
Christina: on the 2009?
[14:29:52]
Christina: HC are you still here?
[14:30:27]
you: Sorry, I was on another page
[14:31:00]
Christina: Do you want to know how close I can come on the 2009?
[14:33:11]
you: No. I am evaluating the 2009 Carmax Murino (at $20,999 + $199 dealer fee) vers your 2010 Murano. The cars are identically equipped but you car has $10K less miles. I am asking how close you can get to the CarMax price?
[14:35:06]
Christina: The 2010 Is a pre own certifed vehicle unlike the one you will be looking at car max this comes with a 7 year 100,000 mile warranty the best I will be able to do on the 2010 Nissan Murrano will be I will be able to sell you this vehicle for 24,348 this includes $690.00 NC Sales tax @ 3% a 589.00 Doc fee and a 69.00 Tag fee
[14:35:42]
Christina: please be advised car max is currently leaving out the other fees
[14:38:56]
you: I am excluding tax and title fees from the discussion since they are set by the state. I have run the NADA pricing on both vehicles. Basically, your 2010 is worth $3K more than the Carmax vehicle and your $589 doc fee is $400 higher than CarMax.
[14:40:07]
Christina: We are in the Charlotte Market and the average doc fee in this area is 789.00 Each market has dfifferent Doc fees
[14:45:04]
Christina: And again our vehicle is pre own certified unlike car max
[14:45:12]
you: It's the next to last day of the month, I have my cash and financing in hand, and I prepared to but a vehicle today. I am willing to pay $23,999 + $199 + tax and titles and drive from Greensboro this afternoon (subject to a satisfactory examination of the vehicle.) Frankly, I would prefer not to drive to Salisbury but am prepared to do so if you accept my offer. I have a prepapproved loan from RoadLoans I can email you.
[14:47:32]
Christina: I am sorry i am not able to entertain that offer at this time my best price for the vehicle is out so out the door you are looking to be at 25376.97
[14:47:54]
Christina: i am sorry
[14:47:58]
Christina: 24986.97
[14:51:20]
you: I understand and appreciate your time. If it matters, I can email you documents supporting everything I have said (NADA pricing, my loan info and te CarMax pricing). My email is (he did give me it). I have a 6:30 appointment to see the CarMax vehicle. Unless I hear otherwise from you, I expect to but their vehicle today. Thank you for your time. Sincerely,
[14:52:20]
Christina: HC?
[14:52:30]
you: Yes
[14:53:33]
Christina: So you are prepared to pay 24986.97 that includes the 23,999+199 doc fee and 69 tag fee and 719.97 taxes
[14:55:44]
you: I am checking you math:)
[14:55:56]
Christina: ok
[14:58:01]
you: Yes, I am willing to pay that, assuming that the vehicle is as described (including factory Bose stereo and back-up camera) and subject to a satisfactory test drive/inspection.
[14:59:56]
Christina: Great my manager would like to know what time you will be here to claim this vehicle.
[15:01:50]
you: It should be around 5:00 PM. (I have to leave work, get my wife, and drive there. My zip code is 27407
[15:02:16]
Christina: It will take you 45 minutes I come from four season mall every day
[15:02:51]
Christina: come straight down 85 to ext 75 make a right go through two lights we are on the left hand side kiddie corner from Ryans Buffett
[15:04:04]
you: OK. See you soon. My. number is (***)***-****if you have a question.
 

✨ AI Highlights

  • Dealer professionals debate whether modern internet-empowered consumers are truly more educated than their predecessors, with most concluding that access to information doesn't equate to genuine education or better negotiating ability.
  • The thread emphasizes that customers often have scattered misinformation rather than rational understanding, and that weak salespeople use "consumer education" as an excuse for poor closing rates.
  • Key insight: the real difference isn't consumer knowledge but rather that dealerships must adapt their sales approach—blaming educated customers masks inadequate salesmanship.

Dealer professionals debate whether modern internet-empowered consumers are truly more educated than their predecessors, with most concluding that access to information doesn't equate to genuine education or better negotiating ability. The thread emphasizes that customers often have scattered misinformation rather than rational understanding, and that weak salespeople use "consumer education" as an excuse for poor closing rates. Key insight: the real difference isn't consumer knowledge but rather that dealerships must adapt their sales approach—blaming educated customers masks inadequate salesmanship.

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