The customer is always right?
If you have been around for any length of time, you have seen the emails, "I am getting the best price from several dealers". "I will take that price and ask them to beat it". Seriously? I didn't play games. I didn't have time.
"Shoppers are looking for information". Dealers know that transparency sells cars. "Seize the Opportunity - you only get so many." My internet department was approaching 200 cars per month. When you are cranking, its a numbers game. I didn't spend time with customers that wanted to purchase outside of the box. If a customer insisted on a figure, I would give them a number that nobody would match, including me. Yes, I will "ball" a customer and sell a car.
If you have been around for any length of time, you have seen the emails, "I am getting the best price from several dealers". "I will take that price and ask them to beat it". Seriously? I didn't play games. I didn't have time.
"Shoppers are looking for information". Dealers know that transparency sells cars. "Seize the Opportunity - you only get so many." My internet department was approaching 200 cars per month. When you are cranking, its a numbers game. I didn't spend time with customers that wanted to purchase outside of the box. If a customer insisted on a figure, I would give them a number that nobody would match, including me. Yes, I will "ball" a customer and sell a car.