I'm 6 days into a position with a new dealership and was in a marketing meeting. We were discussing options on who to partner with to do our PPC and retargeting for us. As I was discussing the trouble I had at another group finding a competent partner, an associate asked "why don't you do it?"
I never really gave it much thought because I always assumed it would be too time consuming. However, it's an interesting question. I feel as though I'm analytical and savvy enough to do it, but there's a lot on my plate and I'm not sure if I'd have the time.
So...does/has anyone manage their dealership's SEM? If so, how much time would you say you devote to it each week? Is it worth it?
I never really gave it much thought because I always assumed it would be too time consuming. However, it's an interesting question. I feel as though I'm analytical and savvy enough to do it, but there's a lot on my plate and I'm not sure if I'd have the time.
So...does/has anyone manage their dealership's SEM? If so, how much time would you say you devote to it each week? Is it worth it?