Nice eye-opening article Erika. At $2.00 a day, It's hard not to give it a shot for a few months and see what comes from it. I may just do that. Especially with our dealership being right off of a major Highway. It's like having an Billboard at the Exit/Entrance ramp, one we can track the performance of a tad better than the traditional billboard 
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Anyone else thinking about doing this? If several of us do it around the same time, we could all share notes, ideas and performance in an ongoing discussion. Any takers?
