AAA is predicting almost 700 million trips will be taken by Americans via car this summer. This is only a -3% change in summer travel from last year. That being said, dealers who are located near a major freeway, a large city, or metropolitan area should consider Waze as part of their digital marketing strategy.
I took a quick look at data from one of our Waze clients and here is what I found:
302,589 Impressions
244 Ad Clicks
107 Navigations to the location
Spending $1.60/day for a total of $579 in 11 months.
[USER=3]@Jeff Kershner[/USER] how has Waze been working out for you?
