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As per text message marketing - I have seen little to none of it, especially with the big players in industry (eg. McDonalds who collected a ton on text addresses, but did not use them). I know there were serious legal concerns about marketing via text messages, and many companies were avoiding it until they knew it was legally safe.

With that said, we have found that if you are able to text directly with a potential shopper (using compliant opt-in/opt-out tools that many CRMs can provide for you), the odds of you closing that shopper significantly rise. We have only seen about 7% of our shoppers that want to text, but when they do, they buy at a much higher rate than our average closing rate. This makes sense as most people see texting as a more personal relationship than email, and if they are texting with you, they are more likely to like you, and trust you, and buy from you...