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Jesse, I applaud your efforts, but I would be very cautious.

If you are selling cars for Latham Ford, then you are a representative of Latham Ford. A business must legally provide an opt in and opt out process with each text it sends, or a shopper can potentially litigate that you are incurring charges on their cell phone and more. While many sales reps are using their personal cell phones with the best intent, it is not compliant. Business is different than personal.

I am not sure which CRM tool you are using, but many have a texting feature that is inexpensive and allows you to text your shoppers through the CRM tool, and the initial text includes opt-in, and follow on texts always allow the shopper to opt out, so that you are compliant.

Hope that humble advice helps, and thanks for your insight!