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Yago

You said “Another way to look at text is to use it like chat, email, or a phone number in your website”.

 


The same thought occurred to me some time ago regarding texting within an individual vehicle sales advertisement. Not everyone is comfortable sending in an email lead, but texting is so now and happening.  So we built an iframe module that displays in the sales ad and asks the customer “do you have questions … send us a text message …”


This module backend is built as a hybrid email/text module. The message the customer enters is sent as a text message to our sales manager’s phone and as a backup, as email to myself. (An email backup is just in case the Blackberry phone is not working, as it has happened twice that we had to replace his phone, and it took a couple days to be replaced). The sales manager forwards the text message to the sales person he wishes to handle the lead. The choice is then to text or simply call the person. Right now we average about one text lead a day, while not a high volume it’s a great way to start the conversation with the person who is interested as they contacted us first. 


The vehicle “stock number” and “make information” is included automatically with the text, so we know what they are interested in.



Here is a sample text we received today where the customer even included their email.


 [George Van###, 519-###-9764] Stk #33512A 2011 Avenger: I would be interested in seeking this vehicle type or anything else you could assist with.  I am looking for $1000 down payment with tradein of 2001 Pontiac Grand Am GT. In case there are other newer vehicles you could assist with.

email:

georgev##@gmai#.com



John O.